Implement Seasonal Design into Your Brand – A Starter’s Guide
Even if you deliberately avoid keeping track of the calendar, you can most likely tell when the holiday season is approaching. Whether it’s the chilly weather or the pumpkin spice, businesses are all aboard the hype train during the holidays and try to find creative ways of adding seasonal design trends into their brand.
Holiday branding is an amazing way of building your brand awareness, but do understand that you can go from spreading the holiday joy to seasonal overkill in a flash.
Before you start implementing the season into your brand, try to spare some time and read our quick guide related to seasonal branding and products.
Have your logo speak happy holidays.
Your logo can speak volumes about your brand and its message to the consumers. Your company logo is a reflection of the company’s professionalism and the quality you produce, it is what gives the world an inside view into the culture you are building.
So try to use a holiday theme, try to give your logo a subtly holiday makeover and try to use the holiday palette as opposed to your usual color schemes. Have some holiday fun and adorn your logo in holiday icons such as holly berries, snowman, or a pumkin.
The word to keep in mind here is subtle- your logo is the identity of your brand, so don’t go too crazy as your logo still needs to represent your brand. You don’t want to overdo things and change up your logo to the point that customers and clients are no longer able to recognize it. Have fun and have a go at the seasonal design trends and elements but don’t forget to have your brand’s voice still be heard amongst the santa hats and snowflakes.
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And on the topic of seasons, don’t be limited to the winter holidays alone. Try to cover other seasons such as the ones related to your industry.
More information here!
Social media and Seasonal Design.
Seasonal design elements are implemented the best in social media platforms, as we learn from the recent years in our modern times.
You can replace your Facebook cover photo with a holiday inspired one for the duration of the season, view here for more info. Swap your Twitter header for a more seasonal one with an inviting and cozy message. Adorn your social media pages with messages and imagery that is appropriate for the season.
You can learn more here.
There are various logo scheduler plugins that will make updating your logo for various social media platforms and as well as your email much easier when it’s time to switch it up for the season. See this for more information now!
If your company has a blog, you can post content that is appropriate for the season. You can post about eco-friendly holiday decoration and lights if you happen to run a company that offers eco friendly products.
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