How Logo Colors Can Improve Your Brand
Branding is very important to a business. With branding, you are able to reach out to your customers with your beliefs. Brands differ from each other and there are brands that stand out, some brands are unforgettable, but there are also ordinary looing ones. How can your logo stand out? If you want to make your logo attractive and enticing, what colors should you use?
There is such a thing as the psychology of colors. It is the way people feel and think when they see a specific color. Our thoughts, emotions, and feelings are affected by the colors that we see, unknowingly. It can have an effect on our thinking. Colors can speak to us in many different ways. When a business uses certain colors in their logo, it helps to communicate the philosophy of the brand.
Questions about your business should be asked before creating your logo. Is your target market male or female? Is your brand trendy or classy? Is your target market a certain age group? Are you targeting high-end or middle-class customers? These questions help your business create a logo that truly speaks to your audience. This can help give you a solid brand.
Different colors evoke different feelings in us. A blue-colored room would evoke certain feelings in us that you wouldn’t get if the room is colored yellow. Each color will have a different thing to say to use. Below are some of these colors and how it makes us feel and think.
There are two categories of colors, the warm colors and the cool colors. Let’s look at the warm colors first.
Red is a color that attracts men. You can associate the color red with fire and passion. There is urgency in the color red so it can help grab anyone’s attention. Your heart rate is increased and it gets you pumped up.
With orange, you get a friendly, playful color. It shows overall energy. It is great with children.
If you want your logo to bring joy, happiness, warmth, and cheerfulness, then use the color yellow. if you don’t want to get distracted with the color yellow, then mix it with other colors for balance.
Let us now look at the opposite, the cool colors.
Many logos contain the color blue. If you use blue for your logo, then it represents tranquility, peace, and maturity. With the color blue, your brand will look trustworthy.
Green is associated with the outdoors. It conveys newness, whether in health or in wealth. The green color gives peace in your heart and a desire to promote growth.
The color of luxury is purple. Purple is grand and distinguished but with a sense of mystery to it.
Male audiences will be attracted to the logo with brown colors for its earthy and tough-guy persona.
Black and white are neither warm nor cool. Combined with other colors, they are very powerful.